Our Story

About Us

SooRoyalty was born from a desire to make modesty feel powerful, feminine, and luxurious. Founded by Amanda, a Sudanese-American entrepreneur and fashion lover, the brand began in 2023 with a single vision: to help women feel confident, covered, and completely themselves.

From handpicked fabrics to carefully curated designs, every piece is made with intention, to reflect the best you within. Sooroyalty isn’t just about abayas and hijabs. It’s about walking with purpose, dressing with dignity, and embracing the beauty of faith and fashion in one.

Today, Sooroyalty serves thousands of women across the world, empowering them to express their identity with grace and strength. Whether you’re stepping into your soft era or showing up bold and fearless, there’s something here for you.

Welcome to the royalty you’ve always carried within.

 

The Founder's Story

I didn’t always feel like I belonged. Growing up as a Sudanese-American girl in South Florida, I often found myself caught between cultures, expectations, and my own identity. The more I tried to blend in, the more disconnected I felt from my true self. I silenced my values, and tried to become everything except who I really was. But instead of feeling accepted, I felt lost.

Everything changed when I embraced modesty, not just as a style, but as a lifestyle. When I began wearing abayas and hijabs, I finally felt peace. Confidence. Beauty. Power. I felt like the woman I was always meant to be.

That transformation gave birth to SooRoyalty.

SooRoyalty is more than a modest fashion brand. It’s a space for women who’ve ever felt overlooked or misunderstood. Every piece is designed to reflect strength, softness, and self-worth. Whether you’re new to modesty or reclaiming it for yourself, Sooroyalty is here to remind you: you are worthy, you are royal, and you were always meant to stand out.

My mission is to inspire the next generation of Muslim women to embrace who they are without apologY, to walk with faith, dress with purpose, and show up boldly in every room they enter.

This is SooRoyalty. Welcome to the brand that sees you.